TaskRabbit (a company that provides on-demand help for errands) features a hero image with a mother with a newborn that visually communicates the value of the service. Spreadshirt (an ecommerce, print-on-demand t-shirt company) clearly outlines the company's value proposition in its hero image, and features two CTAs directing users towards their main functionality. The image of the desk reinforces the product name, and is clean and pleasing to the eye. It’s noteworthy to point out that sometimes the navigation bar is layered on top of the hero image.ĭesk (a B2B company) features a hero image on their homepage that includes a unique selling point and a form capturing customer information overlaid on top. The perfect hero image is supposed to complement your product images and core offering - that’s very hard to achieve with stock images.īelow are some examples of hero image designs from a variety of companies and industries.Īs you can see, companies employ a number of different ways to direct customers towards conversion goals: inserting a form or a prominent CTA and button. Although using stock images as your featured image could initially be a cheap and quick solution, many times stock photos are cliché and unoriginal.
Ask yourself whether or not the image you’ve selected actually adds value.Ensure that your large banner image and video sizes are optimized and that they are hosted on a fast CDN so that they don’t slow down the load time of your page. The effectiveness of hero images is lost if they take too long for the user to load. Based on research done at Google, it’s been shown that increasing page load speeds from 0.4 to 0.9 seconds can reduce traffic by 20%. Be wary of using large images for your hero images, as they may affect loading times, especially on mobile devices.
There are a couple of things to be aware of when considering whether or not you want to use hero images on your website. Two things to watch out for when using hero images Hero images on media sites and blogs can also be used to catch the visitors' attention, and draw them into reading the article on the page. Because people are highly visual, having high-quality, fullscreen imagery at the top of your page can help create a positive first impression.Ī hero image can also direct users towards a desired link or call-to-action, or present your business’ value proposition at the top of the webpage. Why use a hero image?Ī hero image, usually a high-quality photo or video, can be a good way to add a personal touch that immediately builds credibility and trust for your brand. A recent web design trend has been to use videos and animations for the hero image rather than static photos. In addition to a high-resolution graphic, a hero image can contain your company’s unique selling point (USP) and a conversion goal, such as a signup form or button to begin shopping. Sometimes called a “hero header”, it serves as a user’s first glimpse of your company and offering because of its prominent placement towards the top of a webpage that usually extends full-width. Crowdsourcing is a good way to break down a manual, time-consuming project into smaller, more manageable tasks to be completed by distributed workers over the Internet (also known as ‘microtasks’).A hero image is a website design term used to describe an oversized banner image at the top of a website. Traditionally, tasks like this have been accomplished by hiring a large temporary workforce, which is time consuming, expensive and difficult to scale, or have gone undone. While technology continues to improve, there are still many things that human beings can do much more effectively than computers, such as moderating content, performing data deduplication, or research. MTurk enables companies to harness the collective intelligence, skills, and insights from a global workforce to streamline business processes, augment data collection and analysis, and accelerate machine learning development. This could include anything from conducting simple data validation and research to more subjective tasks like survey participation, content moderation, and more. Amazon Mechanical Turk (MTurk) is a crowdsourcing marketplace that makes it easier for individuals and businesses to outsource their processes and jobs to a distributed workforce who can perform these tasks virtually.
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